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Mobile gaming is a tough business, as getting mobile games discovered by players is increasingly hard as thousands of games are released every month. So what is a game developer to do?  To understand the current mobile game discovery landscape better, Applifier fielded a survey to 1800 mobile gamers in March 2013.

We found out that word-of-mouth is the #1 way of discovering and downloading games for mobile gamers, exceeding traditional methods like advertising and websites. When we asked what way was the most influential in the decision of downloading new games, the top three choices were all word-of-mouth related: reading user reviews, hearing from a friend/family member of the game, seeing a friend/family member play the game. Besides being really effective, word-of-mouth is also very cost-effective.

Sharers care!

Another thing our survey found out are the “Sharers”, a highly valuable player segment, which comprises about 1/5 of the game players. These Sharers are more likely to download more games, play socially and convert to paying users. They are extremely interested, twice as highly as the mainstream users, in all kinds of sharing features from achievements to screenshots and to broadcasting.

Sharers are more likely to discover new games: they are on average 50% more likely to discover new games through online word-of-mouth. What this means is that when Sharers discover a new game, they share and advertise it to other Sharers and eventually attract the mainstream gamers to the game, too. According to our survey, over 80% of Sharers watched online game videos in the last 7 days, and over 45% of them said that watching the video directly led them to download the game in question.

These results emphasize the importance of building social features in games to attract and retain Sharers, and that the group of Sharers is indeed a highly valuable for game developers.

To find more about our survey and the results, please see the whitepaper in full.

Hej på alla! Our funky team will be at Unite Nordic & Nordic Game Conference from Wednesday 22nd all to way to Friday 25th. So if you happen to be in Malmö, Sweden, please stop by our booth at Nordic Games for a chat!  You can always drop us a mail too so we can set up a meeting.

See you!

P.S. Here’s something very familiar from the Bad Piggies show in Unite! Why yes, it’s the Everyplay feed of the Piggies!

Download One Epic Knight

This is not a task for the dark knight of Gotham, this is the task for One Epic Knight! An endless dungeon with lethal traps, vile enemies and plenty of treasure await those who are brave in the heart. But be careful – only one misstep and the game is over! This truly epic game is developed by Simutronics Corp.

Download Bottle Cap Blitz

Everyone of us must have tried flipping a bottle cap, at least once ! In Bottle Cap Blitz by Big Pixel Studios you need to fire the endless bottle caps to smash as many ice cubes you can in 60 seconds – sound simple but it’s very addictive!

Download Feed My Kitten

Little kitties are always hungry and ready for some tuna! To fill the little kittens tummy and easy up the stress of mama and papa cat, move things around to roll the tuna can to the baby cat. Feed My Kitten by Alonzo S Machiraju is for all the cat lovers out there!

Download Sink

Physics can be fun too! Draw lines to control the flow of the fluid and address the coloured balls to the correct drain. Sink by Adrian Johnston really challenges your brain, so be careful unless you want to end up as a true conehead! ;)

Download Chasing Yello Friends

It ain’t a proper Thursday without new fun games live on Everyplay! In Chasing Yello Friends by dreamfab you need to race your Yello fish to freedom. Combine power-ups, challenge other players in a tournament and swim, swim, swim!

Download Zombie Gunship

Zombie shooting time! In Zombie Gunship by Limbic Software you are sitting on the seat of a heavily-armed AC-130 ground attack aircraft, and your mission is to put the hoards of zombies back to six feet under.

Download Turbo Racing League

One could think that fast racing is hard if you’re a snail, but these guys are shells on wheels! Turbo Racing League by PikPok celebrates the upcoming Turbo 3D movie by DreamWorks, so pimp up your shell and start drifting!

Download Nikko RC Racer

There aren’t many kids who have never played with a Nikko car! In Nikko RC Racer by Paladin Studios you can race ten actual Nikko vehicles, to relive all those great moments when you raced on the streets, kitchen floor and over your cat. Add battle mode with friends to that, and you can’t go wrong.

Download Eyes – The Horror Game

That’s just creepy! Eyes – The Horror Game I mean. This first person nightmare maker is developed by Gameverse Paulina Pabis, and it comes with the Everyplay FaceCam! Search an old abandoned house and collect all the valuables, but be aware, an unnamed terror lies beneath…

Download 1001 Attempts

Dodge dangers and collect jewels by moving left and right and jumping across the arena – simple yet so addictive! The beautifully retro styled 1001 Attempts by Everplay wants you to try just one more time…

Opera is not just old-fashioned velvet curtains, viking hats and massive ladies breaking glasses with their shrieking voices – it’s also a tough battle for the spotlight on stage! Tuokio’s King of Opera is a great party game in which you have to knock the other wind up tenors off the stage to be the star of the show. With the three game modes and fun for up to 4 players one can really learn to love the art of the opera!

Download King of Opera

P.S. I think I’m in love with the Phantom of the Opera – I have a thing for masked bad guys…

Oink oink! A quick update on the Bad Piggies that got an update yesterday with Everyplay in it. We are thrilled to tell you that Bad Piggies got well over 7000 game replays in just 24 hours! Wow!

We are also extremely happy to see what kind of mind-blowing creations the true Piggieneers are coming up with. One of the funniest creations, a Piggie rocket video, has already gotten over 15 000 views in the 24 hours. See it for yourself above!

There aren’t many who haven’t heard about Angry Birds and their lovable enemies Bad Piggies! Thus today, we are very proud to announce that we’re now cooperating with our good friends at Rovio, by bringing Everyplay to the popular puzzle game Bad Piggies and Bad Piggies to Everyplay!

This of course means that now the players of Bad Piggies can share their most imaginative creations and piggie vehicles to their friends and the whole world. Players’ gameplay videos can easily be recorded and uploaded to Everyplay and other social networks like Facebook, Twitter and YouTube. The fans of Bad Piggies can also share tips, walk-through videos and find new friends on Everyplay.

“Bad Piggies is an imaginative game that allows players to build all kinds of extraordinary creations. Our fans want to share their creativity and experience Bad Piggies together. Everyplay enables our players share and connect with friends and fans in a meaningful way,” says Jami Laes, SVP Games at Rovio Entertainment.

We are eagerly waiting to see all the talent the gamers of Bad Piggies have, so let the egg hunt begin and videos flow!

Download Bad Piggies with Everyplay

Download Everyplay app for free

Since Everyplay launched, our enthusiastic users have been asking for a stand-alone application. Today, we deliver! The Everyplay app is out and available at the iTunes AppStore, for free of course.

Via the app users can easily access Everyplay to check out their latest notifications, newest replays and what their friends have been up to.

There are over 50 fun games with more than 100 00 replays live with Everyplay, such as Nimble Quest, Ice Rage, Stair Dismount, Badland and Crabitron. Watch the best replays, share your own masterpieces with your friends, follow and chat with other game fans, discover new games – and more!

Download Everyplay App

Mowing lawn, engineering in space, cute fighting creatures and trains full of bling –  that’s more than a superfun start for the weekend!

Mowing your lawn can indeed be fun… at least when you play Cut the Grass by Frail Productions! Balance between fuel and time, whack the moles and compete against friends – with the result of having a perfectly mown lawn.

Download Cut the Grass

This is for all of you gadget and engineering geeks! Cosmic Mechanic by Kimmo Lahtinen is an intriguing puzzle where the lost space explorer must build funny vehicles to travel forward in the alien land. A real brain-twister!

Download Cosmic Mechanic

The land of Faria needs your help! Catch and train exotic pets, tame dragons and discover the secrets in this colourful RPG called Dragon Tear, by playmage. If you’re into magical realms, Dragon Tear is the game.

Download Dragon Tear

Choo choo, the Treasure Train by erliang cheng is here! Unless you want to get off the track, rebuild the railroad as fast as you can for your little train that has quite a fine taste in bling!

Download Treasure Train Pro